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What’s your first impression?

Off on a city break, it’s time for lunch. Which eatery will draw you in? Do you fancy the rustic charm of the Italian, or the minimalist chic of the sushi bar? Whats your first impression?

Whatever you want to eat you’ll be influenced by the first look you get of the restaurant. Then the menu, the ambiance, the price and all the other things that add up to make up your overall experience of the visit.

It’s much the same goes for your clients. When users arrive at your website they get their first impression.

Scientists at the Missouri University of Science and Technology found that it takes only 2.6 seconds for the user to scan a web page focus on the area that interests them. Google Researchers found that it takes a mere 17-50 milliseconds for users to form an opinion on a design. That’s before they’ve even tried to use it!

After that comes the user experience. Is your website easy to navigate? Can visitors find the images they need quickly, is it easy to find out the price, are they able to access all the features they expect?

If not, it’s time to take a look at your website, this is your shopfront and needs to be appealing enough to entice the visitors in. Once there, their user experience must be so good that they want come back and visit again, and again…