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Ecommerce Asset Management – CIT Digital

The Role of Digital Asset Management for Online Retailers

Managing massive amounts of digital content is a challenge for online retailers, which can be critical for expressing the brand story and driving revenue simultaneously. While customers expecting consistent, individualized interactions and experiences across many platforms. The content produced by businesses must be relevant and visually appealing, complementing in-store experiences and maximizing the use of each distribution channel. To accomplish this, media management, project management, and coordination of team communication are required. As a result, many shops invest in Ecommerce Digital Asset Management systems to aid the creative process to meet this need. They have quickly realized that DAM is crucial to their overall strategy.

Although some DAM capabilities and features are standard across all applications, the retail industry can utilize the technology in many different ways.

In this article, we’ve looked at DAM solutions that directly contributed to a retailer’s marketing strategy.

How Digital Asset Management Can Help Online Retailers?

  1. Intelligent AI-Powered Asset Tagging
    Empower staff with AI-assisted tagging and Truesearch™ for fast access to images and videos using any combinations of SKUs, product IDs, colours and customized metadata.
  2. Stock Photo Library Solutions
    In addition, since these assets have been subjected to usage rights evaluations, staff can identify the assets they need independently. At the same time, objects they are not authorized to use do not appear in their library view.
    As trends shift, these retailers can swiftly develop rich new imagery and distribute it to their other e-stores using cloud-based Digital Asset Management.
  • E-commerce Workflow Management Bottlenecks caused by repetitive metadata entries are avoidable.
    – Funnelled Cataloguing –Develop a set of common metadata in bulk and add more metadata over time.
    – Batch edit –Instantly edit published image records by batch or individually
    – Category Tree – design a customized taxonomy that reflects your collection, significantly speeding up cataloguing and ensuring consistency

In essence, the organization maintains a DAM admin staff responsible for ensuring and managing the complete collection of all brand digital assets. Access to all the photographed, filmed, and other visual digital assets they need to promote their brand efficiently.

Staff in different locations are given access to a subset of the complete collection based on their marketing needs.
Staff get immediate access to approved assets for searching, browsing, sharing, and downloading while producing marketing campaigns.
The organization employs digital asset management as a central media library. It then gives each library member limited access based on their needs.

Therefore, the team has been empowered, and a consolidated brand library has been created.

As a central, accurate library, the Digital Asset Management solution serves as a central repository for all information, enabling each division to access it according to permissions.

These examples demonstrate that there isn’t just one way for the retail industry to gain digital asset management technologies.

To get the most out of a Digital Asset Management solution, you must first comprehend your company and user requirements.
After that, a Digital Asset Management solution can be utilized to organize employee and team workflows.