5 Tips to Manage Social Media Collaboration Across Remote Teams
Social media collaboration can be quite a challenge, be it in a work-from-home hybrid working enviornment or the traditional office set-up.
This article will discuss how to effectively pull off successful coordination across remote teams.
For a team doing social media management tasks regularly, it takes an efficient group effort to achieve its goals. Several challenges may normally arise in the thought of consistently coming up with bright, winning ideas for the company. A perspective that needs to be looked into is the delegation of roles each one has to fulfill in the team. Moreover, the choice of social media tools to be used by team members is another essential factor to be considered.
With the pandemic’s current limitations, problems are expected to arise when social media collaboration tasks are done remotely. Team communication is likely to suffer when the team is not in the same room while working as compared to the usual office set-up where it would be easy to gather and do brainstorming sessions.
So, how do we handle these bumps?
Fret no more. In this article, you will be given helpful tips on the industry’s best practices as well as the tried and tested tools for a thriving social media collaboration.
Coupled with joint effort, the successful management of social media collaboration in a remote team will surely make it easy to achieve better productivity.
5 tips in managing social media remote teams:
1. Identify individual roles and assignments.
The initial step in making sure you have a properly laid-out social media collaboration is role assignment. The primary goal is for the team to have:
- An equal share of the workload
- Ample coverage for every social network task
- A point person for every task in the team
- A moderator for email communications with existing and prospective customers to maintain branding.
Every once in a while, you may write down the most significant social media tasks of the team. Given the list, ensure that a team member handles each one of them.
Routinary tasks may be as follows: content creation, scheduling, engagement, customer service, stakeholder management, to name a few.
2. Create a social media process and guidelines for your team
It is crucial to create a social media process guide for the team. This guide will indicate the steps in handling various situations encountered by the team members.
The social media process guide can also be used by new hires on the social management team. It also helps a team member to perform the tasks of another person in case of leaves and absences.
You may wish to outline specific processes for the team depending on your company’s requirements. These need to be checked and updated regularly relative to the social networks used, social management tools employed, and your team’s core goals.
3. Create and follow your own social media calendar
Schedule your social media activities and campaigns for a specific period with a social media calendar. It makes a difference for the social media team in staying on track with the tasks. It will also make things manageable for those who assist with content creation, search engine optimization (SEO), campaign engagement activities, and more.
Don’t forget to assign a team member to update the social media calendar regularly.
4. Schedule regular team and stakeholders meetings
It is equally important to practice accountability when working remotely. This holds the same in working in a large office environment. To maintain strong connections across remote teams, it is advised to schedule regular weekly meetings. This needs to go with a concrete discussion plan with itemized points as a reference. Team members are encouraged to inspire others by sharing their milestones and areas for improvement. Everyone must have an individual action plan and prepare to report on their progress for the next team meeting.
Similarly, it is needed to have a stakeholders’ meeting to be attended by those who perform marketing and advertising roles to maintain effective collaboration.
5. Use a unified collaboration platform for social media content management needs
Having the best unified platform for social media collaboration is the key to a seamless workflow of social media campaigns and promotions. Choosing a trusted iMediaflow social media content hub solutions provider is undoubtedly a smart move in making collaboration much easier. This proves to be way better as compared to utilizing multiple apps to seek approval of content before they can be posted.
iMediaFlow is a browser-based, end-to-end digital asset management software solution for any size and type of organisation. It can store audio, video and images along with any other standard digital file type in a single searchable resource. Users may also upload your media files from any location with internet access using any standard browser version via Mac or PC.
In summary, a successful social media collaboration can be achieved with the right combination of processes, solutions and defined team roles. With all these at hand, your team should see positive collaboration results faster than you can ever imagine.