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RSPB Images – A DAM and Commercial library

RSPB Images - Image that shows the dashboard of the shop with various images contained within it.

Intro – Sum up story.

Why did RSPB want the commercial library?

The RSPB over ten years ago came to us to support them. They firstly wanted to swap out the DAM solution they used internally with ours. Secondly, they wanted to develop a commercial library. A library which would support their internal team to deliver marketing campaigns and Comms. But also they wanted to commercialize the library and make it available to numerous other organisations.

Those organisations would be calendar and greeting card companies. Wildlife, nature or other forms of regular magazines/publications. And respected manufacturers or book publishers in occasional need. Publications/publishers like the BBC Wildlife Magazine , Harper Collins and Bloomsbury.  Their common need was high quality bird, wildlife and landscape imagery to support their editorial and written works.

Provided by several hundred and more professional wildlife photographers. Combined, a premium library, offering hundreds of thousands of images, generating a second income. An income that would help benefit the charity and it’s conservation efforts.

We are pleased to say that the RSPB-Images library and those now using it are now bigger and more accessible than ever.

What features does the RSPB Images website include?

A number of features were incorporated into the website, which include:

  • Responsive design – We made good use of the distinctive RSPB branding the charity is so well loved and known for.  We translated it into a responsive site, using responsive web design. This means that user have a great experience regardless of which device they are using it on.
  • View features – The team have made it possible for users to be able to select view features. These features include rollover preview, sidebar inclusion, advanced search, thumbnail size and quantities per page. This is based on each individual’s preferences.
  • Multi-faceted search – Advanced search facilities allow multiple criteria to be combined to help pinpoint the exact results required.
  • Secure E-commerce – We worked with the RSPB team to calculate a pricing strategy for the digital library. We first figured out how to develop a license based pricing system, which was quite comprehensive. Then we calculated usage pricing per account using the digital library, each user able to add items to a shopping basket.
  • In addition, the system then calculated and applied rates depending on the number of items placed into the shopping basket. Those customers purchasing regularly can see their pre-agreed pricing whereas normal customers see only their regular pricing.
  • Video – Internal team members are able to access the newly added video files. They can then clip these to a required length and download them in a variety of formats.
What about some of the specifics for the more technically minded?

For administrators and contributors, a comprehensive range of facilities has been created. This offers an optimized workflow for online uploading and cataloguing:

  • Auto QA – The sophisticated uploader tool allows users to auto-select upload speeds depending on their internet access. it also helps perform an automatic quality assessment of images according to the RSPB’s criteria.
  • Customised Taxonomy/CV – Using the Category tree creation tool CiT helped the RSPB to create taxonomy and controlled vocabulary. This is personalized to reflect the specialist collection that the RSPB team has.
  • Auto metadata ingestion & mapping – During uploading, existing metadata is automatically ingested. It is mapped to relevant fields in the cataloguing screen.
  • Collaborative edit – New submissions can be edited online by a collaboration of staff using the edit workflow facility.
  • Funnelled cataloguing – A unique time saving feature created by CiT to streamline the process of adding metadata and classifying assets.

“Through CiT we have taken a marvellous collection of images and organised it into a state of the art digital archive.”